Just ‘Cause You Say It, Don’t Make It So…
In my ongoing attempt at “branding” my business, I find many examples in the world of what not to do. For instance, many experts say “Fake it ’till you make it,” but if there’s a major disconnect between what you say you are, and the reality that your public sees, it’s going to be very difficult to make your message believable.
Authenticity is the key. And knowing what you are — without trying too hard to be something you’re not — is an important component.
As for myself, I’m not a “Chic Photographer.” But if I were, I would carefully present my workspace, myself, and every aspect of my business to reflect that name. I try to stay a little closer to my reality, and hope to present myself as professional, and just a little bit funky. It’s pretty much who and what I am.
Now I just have to hope that’s what the people want!